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There are 2 main reasons why people will choose to use youtube as a lead generating strategy:

1 – It seems fun

2 – and it’s free

Youtube is littered with videos about people pitching their company or biased people doing a review about a product that they don’t own which just looks so dumbass obviously obvious that the person doing the video doesn’t own the product and is only looking for an affiliate commission on the product.

That shows how little people know about marketing with video.

Nothing is Divine about youtube itself, it is just a medium with which people share the video, because we are inclined to SHARE and forward the videos that fascinate us.

Recording a video and uploading it isn’t enough to get traffic, the real challenge is:

“How do you make a video that builds up primal urge inside people to immediately tell everyone about it?”

“ They were pretending to be rappers “

A couple of nights ago a friend of mine showed me this video where these markers were pretending to be rappers, We had stitches from laughing so hard and half way through we were already looking for people to show it to.

One of my friends tweeted this video to her followers, another friend emailed it to his list, another shared it on facebook’s wall, and someone else even embedded it on his blog.

That’s the kind of video you want to make! BUT what if your not that entertaining???

“Luckily there is another way!”

The genius in youtube is how, once you refer one friend to a video, youtube then keeps him there, browsing, exploring and viewing more clips.

Youtube wants to ensure that your friend doesn’t just switch off the website after watching a video you send him to. So it has to figure out what to recommend next in order to keep your buddy there longer.

A related clip would be the obvious choice – but a popular related clip would be even better.

So how do you make your video the candidate that youtube decides to promote?

“Commotion”

Video commotion can been seen by a high view count and plenty of comments…

High view counts mean that the video is popular, and plenty of comments means that people feel very strongly about the video one way or another… so it is “interesting”.

Getting views and comments on a brand new clip is what most people are missing when video marketing, because they are trying to get the views and comments from youtube itself.

And like I said, youtube won’t send viewers your way unless you already have obvious activity and interest in your video.

Now you could try to build up views directly from youtube. And it could work if you created the next “Evolution Of Dance” viral video. But how often does that happen? (That video has several hundred million views!)

Waiting around for youtube activity could take forever. Unless… you give it a big shove.

The good news is that it is easy to get video-viewing momentum even on a lame video.

A simple strategy is to embed your video into your landing page where you drive all of your traffic, set the video to autoplay whenever someone arrives on the page. This way you don’t have to wait for youtube to  send it viewers you can just pump traffic to it and every single person who lands on your landing page with this video is classed as a viewer whether they opt in or not!

This way no traffic is going to waste!

So let’s say that you have been advertising your landing page with your video on it for some time and your video has got a couple of thousand views on it now, well now you could even stop advertising and your video views will keep going up!

Because youtube has noticed that your video is popular and has started showing it on the home page as well as people watching similar videos. Very Nice!!!

Now you can even take it a step further and build the comments up on your video by sending out a broadcast to your list asking them to watch your video and leave a comment with their opinion at the bottom, usually their comment will create more comments as the conversation grows, this will increase your views again!!!

When you provide content like a video you are displaying admirable leadership quality. Bravery.

You aren’t afraid to express yourself.

Where as most people are employees because they have herd mentality, they like to comply, they don’t want to rock the boat, and they want to fit in.

Their greatest fear is that if they express their opinion they could be shunned or humiliated by the herd.

Similarly, they won’t agree with you, just because you are a leader and you are brave. They don’t want to find out too late that they are agreeing with an outcast. Maybe they will wait and see what others will say first..

“Getting the first comment on your video is the hardest”

The very act of being the first to comment is almost as intimidating as being the video’s author. What should they say? What if they get it wrong?

“That’s Why You Tell Them”

Fearlessly express yourself, tell them why they should agree, and then ask them to answer a question in the comments section.

Some will listen, some won’t. Either way, you need to get that first comment. Because once you have it, new viewers will feel safety in adding their voices in agreement.

“CONCEPT”

Youtube’s goal is to keep it’s visitors engaged, exploring, and viewing videos after seeing the clip they came to watch in the first place. Smart marketers exploit how youtube recommends the “next video”.

“LESSON”

If you want to try to spread the word about a video on your own, you can upload it to lot’s of videos sites by yourself or with some blasting software. But just having your message on a video sharing site doesn’t imply that everyone’s ever going to watch it. And it’s pretty hard to create commotion around something when your the only one shouting about it.

Instead, you want to show your video to an initial audience like your email subscribers whose views will be recognized by the video sharing site as “popularity”. Eg, Youtube will recommend popular content like your video to other users who may be watching related clips.

Showing your video to an existing audience jacks up it’s view-count and that makes it appear to youtube as “popular”. This has a cyclic , viral effect.

“IMPLEMENTATION”

Auto-play and embed your youtube video on the main landing page that you use to market. This way every visit to your page drives up the view-count which increases your rank and your chances of being promoted by youtube. Email your list about any new videos you post. It will further increase views and comments giving you instant commotion.